Top 10 Prototyping Tools for Product Builders in 2025

Updated January 2026

As product builders, having the right prototyping tools can significantly streamline your design process and enhance collaboration. In 2025, the landscape of prototyping tools continues to evolve, offering innovative features that cater to the needs of indie hackers and solo founders. Here’s a look at the top 10 prototyping tools that can help you bring your ideas to life.

1. Figma

• Pricing: Free tier available; paid plans start at $12/month per editor.
• Key Features: Real-time collaboration, vector graphics, design systems, and plugins.
• Best Use Cases: UI/UX design for web and mobile applications.

2. Adobe XD

• Pricing: Free starter plan; paid plans start at $9.99/month.
• Key Features: Prototyping, voice design, and integration with Adobe Creative Cloud.
• Best Use Cases: Comprehensive design workflows, including animations and transitions.

3. Sketch

• Pricing: $99/year for a single user.
• Key Features: Vector editing, symbols, and extensive plugin ecosystem.
• Best Use Cases: UI design for web applications, particularly for macOS users.

4. InVision

• Pricing: Free for one prototype; paid plans start at $7.95/month.
• Key Features: Interactive prototypes, collaboration tools, and design handoff.
• Best Use Cases: Rapid prototyping and gathering feedback from stakeholders.

5. Balsamiq

• Pricing: $89 for a single-user license; offers a free trial.
• Key Features: Low-fidelity wireframing, drag-and-drop interface.
• Best Use Cases: Early-stage brainstorming and wireframe creation.

6. Axure RP

• Pricing: Starts at $29/month.
• Key Features: Advanced prototyping, conditional logic, and detailed documentation.
• Best Use Cases: Complex applications requiring detailed interactions.

7. Marvel App

• Pricing: Free for individual users; paid plans start at $12/month.
• Key Features: Easy-to-use interface, user testing, and collaboration features.
• Best Use Cases: Quick prototyping and user feedback gathering.

8. Proto.io

• Pricing: Free for limited features; paid plans start at $24/month.
• Key Features: Drag-and-drop interface, user testing, and interactive prototypes.
• Best Use Cases: Mobile app prototyping and testing.

9. Framer

• Pricing: Free for basic use; paid plans start at $19/month.
• Key Features: Code-based design, responsive layouts, and collaboration tools.
• Best Use Cases: Designers who want to incorporate code into their prototypes.

10. Webflow

• Pricing: Free starter plan; paid plans start at $12/month.
• Key Features: Visual web design, CMS capabilities, and hosting.
• Best Use Cases: Building responsive websites without needing to code.

Comparison Table

| Tool | Pricing | Key Features | Best Use Cases | |-------------|---------------------|-------------------------------------------|----------------------------------------| | Figma | Free / $12/month | Real-time collaboration, plugins | UI/UX design | | Adobe XD | Free / $9.99/month | Prototyping, voice design | Comprehensive design workflows | | Sketch | $99/year | Vector editing, symbols | UI design for web applications | | InVision | Free / $7.95/month | Interactive prototypes, collaboration | Rapid prototyping | | Balsamiq | $89/license | Low-fidelity wireframing | Early-stage brainstorming | | Axure RP | $29/month | Advanced prototyping, conditional logic | Complex applications | | Marvel App | Free / $12/month | User testing, collaboration | Quick prototyping | | Proto.io | Free / $24/month | Drag-and-drop interface | Mobile app prototyping | | Framer | Free / $19/month | Code-based design | Designers incorporating code | | Webflow | Free / $12/month | Visual design, CMS capabilities | Building responsive websites |

As you explore these tools, remember that the best choice depends on your specific project needs and design style. To stay updated on the latest trends and tools in product building, make sure to tune into Built This Week, where Sam and Jordan share real product launches and insights from their own building experiences.